ATD Research Topics

ATD Research Reports provide organizations with indispensable information, metrics, survey data, and benchmarks they need for optimal workplace performance. 

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November 2019
(Corresponding Webcast to follow) – SOLD
2019 Global Trends in Talent Development
Four years have passed since ATD’s Global Trends in Talent Development report was published in 2015. 2019 Global Trends in Talent Development provides an update to that study, showing how key talent development metrics have changed, examining areas such as learning hours, budgets, and learning delivery methods (including mobile learning, social learning, and on-the-job learning). The report shows how these metrics differ across global regions (e.g., North America, Asia-Pacific), allowing talent development professionals to benchmark their practices against their region. For each region studied, 2019 Global Trends in Talent Development also covers influential trending topics as well as the challenges talent development professionals face, providing a global perspective on the state of talent development in 2019.
January/February 2020
Sales Onboarding Report
This research will examine organizations’ sales onboarding programs, which are onboarding programs specific to sales employees that are offered in addition to standard onboarding. The research will look at which organizations provide sales onboarding programs, what content and sales skills are covered, how those programs are designed, and how those programs are measured. Some key research questions will include: Which sales onboarding practices are associated with high sales performance? What are the top barriers to developing effective sales onboarding programs? Do organizations tailor sales onboarding programs to the experience level of incoming sales employees and, if so, how? The report will also include examples of sales onboarding programs from companies and interviews with subject matter experts.
February/March 2020
Performance Management
This research examines the performance management processes organizations are currently using and identifies what practices are considered most effective. The research explores topics such as how job expectations and competencies are determined, as well as how individual goals are set (and how they relate to organizational goals and values) and whether employee development factors into goals and expectations. The research also looks at how performance is appraised: how often performance is assessed; who appraises performance; how employees are trained for their role in the performance management process; and tools and techniques used in the process. It also explores how organizations encourage and reward strong or exceptional performance and address weaknesses. The report will also explore common barriers to effective performance management. Lastly, the report will include interviews with subject matter experts.
March 2020 – SOLD ATD Safety Training Research Report
This research will examine organizations’ safety training practices, to include employee safety and safety in the workplace, customer safety, product safety, and cyber-security for both employee and customer data. The research will look at who is accountable for safety training, whether organizations use vendors for safety training or develop/conduct it in-house, whether they go above and beyond what’s mandated by law, and how they feel they’re performing on safety training relative to their industry. The report will also look at how organizations’ cultures can encourage (or discourage) safe behavior.
May 2020
(Corresponding Webcast to follow)
Aligning Talent Development and Business Report
This research will examine the alignment of organizations’ TD and business strategies. It will look at ownership and accountability for the TD strategy. The research will discuss leadership support for talent development, examining the importance of alignment to business leaders, and how business leaders express support for talent development. Also, how do TD data and input from TD leaders influence business decisions and major organizational changes? Finally, the report will look at how organizations use measurement results and data to ensure the alignment of TD programs to business.
July 2020
(Corresponding Webcast to follow)
Knowledge Sharing
This research examines how knowledge sharing practices contribute to a culture of continuous learning. The report explores topics such as: what programs or strategies organizations use to encourage knowledge sharing (e.g., social learning platforms, cross-departmental committees, collaborative learning spaces, etc.); how employees share institutional and informational knowledge; how organizations capture knowledge from departing employees; whether organizations have formal or informal processes for knowledge sharing; the extent to which knowledge is shared within teams and across departments; and the extent to which employees feel senior leadership shares knowledge and encourages knowledge sharing. The report also covers the benefits of cultivating knowledge sharing, as well as common barriers to knowledge sharing. Lastly, the report will include interviews with subject matter experts to provide best practices and recommendations for overcoming barriers to knowledge sharing.