ATD turnkey webinar sponsorship
Align your brand with an upcoming ATD Webinar. Find an upcoming webinar in our catalog to sponsor and we will do the rest. We will find the speakers and work with the marketing team to get your logo placed on the landing page and marketing materials. This sponsorship opportunity works great for those who want to sponsor a webinar, but don’t have the time or resources to produce a live event.
Sponsorship Includes:
Webinar Marketing
ATD markets this to its community of 100,000+ L&D professionals via applicable e-newsletters, direct emails, social media and more to drive registrations and increase visibility to your brand.
Lead Generation
Receive a complete list of registrants in excel post-event.
(Includes: Contact name, company, title, email, size of organization and mailing address.).
ATD webinars see a range from 300-600 registrants per event (depending on topic)
Investment
$7,500 per webinar co-sponsorship
Upcoming Webinars
Turning Stakeholders Into True Strategic Partners (Even the Tough Ones)
October 9, 2026
Are stakeholders still treating your team like order takers? Shifting perceptions from transactional support to strategic partner is essential, but not always easy. In this session, you'll use the Strategic Business Partner Grid to define how stakeholders currently see your team and identify ways to strengthen relationships and build credibility. Learn practical strategies to increase business knowledge, reframe resistance, and shift even tough stakeholders toward true partnership. Leave with tools and insights you can apply immediately.
2027 ATD Research Webinar Topics
Compliance training – focused on compliance training strategies to improve engagement, retention, and behavior change while meeting regulatory and risk management requirements.
Learning transfer – focused on the barriers and enablers that determine whether skills and knowledge in training actually translate into on-the-job performance. – Applying learning
Customer education – focused on how TD can support customer education programs to drive product adoption and improve customer retention and satisfaction.
Succession planning – focused on how TD professionals identify, develop, and prepare high-potential employees to fill future leadership roles and ensure organizational continuity.
TD: Today and Tomorrow – focused on a forward-looking snapshot of the TD profession, including key trends shaping the field and how practitioners view the profession’s future and the changes they expect in the years to come.
Sustainable employee performance – focus on how organizations are designing development and workload strategies to support consistent, high-quality employee performance, well-being, and resilience without driving burnout, disengagement, or turnover.
Career lattices vs. career ladders – focus on how TD professionals support lateral moves, skill diversification, and non-linear growth patterns.
Multigenerational workforce development – focus on how TD professionals are designing training and development that addresses the needs, preferences, and expectations of a multi-generational workforce.
Managing FOBO (fear of becoming obsolete) as AI anxiety becomes more prevalent – focus on how TD professionals are addressing employee anxiety about job obsolescence in the age of AI and what strategies they are using to build confidence, resilience, and future-ready AI skills.
Train the trainer – focus on how organizations are equipping internal trainers and facilitators with the instructional design, delivery, and coaching skills needed to run effective training programs.
Adapting to the AI Peer – Focus on how employees learn to treat AI not as a tool, but as a peer — working alongside systems that now handle work once done by former colleagues, and adapting to a workplace where headcount keeps shrinking while expectations don't.